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Old 01-31-2007, 08:18 AM
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As a monthly update. We didn't have the killer financial/sales month I was hoping for. Not bad...but not a killer.

More traffic than ever before. That has occurred each January over the last 3 yrs. Typically traffic is highest around May-July.

Had about 3800 SE queries. The long tail business/term geo phrases were about 30%.

I'm scrutinizing this effect. I'm checking totals off the DD method. Referencing town names and regional/local phrase names with the business terms. This has turned up additional traffic off of our main geo phrases which are regional for 2 states and one city.

One dramatic impact off the traffic.

I saw this based on a drop in traffic for a single geo phrase. While our site focues on 1 city and 2 states with anchor text bls for those geo terms w/business terms we also reference 1 city to the north and 1 to the south.

Without strongly optimizing for those 2 cities we would get pretty good traffic for long tail geo phrases for those 2 cities and the various business terms. That is because local phrases don't have lots of competition and frankly there aren't lots of direct competitors.

But...in one of the cities the google map effect works for a search for the business term and the city name. Our serps are consistent for various phrases but I can only assume that the map effect sucked up lots and lots of visitor traffic to that one competitor. Extremely striking.

Dave
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