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Similarly Bill has noted different impacts in G maps by using different phrases for potentially the same concept. Searching for new cars in a city versus searching for automobiles within a city. (Is that correct, Bill).
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You're right, Dave. Different queries can show different sized territories. It's hard to tell exactly how they may have derived some of those. But, think of it this way - someone searching for pizza probably wants a location close to them. Someone searching for an automobile might be willing to drive 30 miles.
However, when I did a search for "automobiles" in local, the scale of the map displayed was pretty large (2 miles = 1 inch). When I tried a search for "car dealers" in the same location, it showed a much smaller scaled map (2000 ft = 1 inch).
There are a lot of other things to watch out for in the way that Google Local works, but I think that this one displays an interesting aspect of knowing what you might show up for in maps when you put keywords on your pages.