[rmccarley]

I'm wondering though... Would it be a popularity thing like Alexa as she described, or could G alter their algo based on a calender? Popularity can be faked.

By knowing that there are seasonal interests and that people looking for information off-season are interested in something else.

For example, a search for [Mother's Day] in December is more likely for information *about* the topic (history, traditions, date of, etc.) than ways to appease (purchase flowers, etc.) the topic.