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Originally Posted by skitzzos_pop
I would think that a lot of seasonal sites are also only updated as the season approaches. That might cause a temporary spike in the ratings which would then drop off as the content ages and nothing new is added.
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Oooh... pulling in my theory of irregular content.... nice tie in pops... this is really interesting idea... it could have BIG implications for retail sites etc that depend on the holiday season sales for the bulk of their profit...