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Originally Posted by Jammer
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But if it were JUST based on Click through rate (CTR) then wouldnt it take a while for the content to shift to the top? Using RMC's example, it would take a while for the Gift information to move to the top for Mother's day. Google would be making a certain number of users jump through the hoops to find what they want to start the movement. I think this would be a much less accurate way to measure it rather than somehow incorporating the calendar.
Another point that hasnt been discussed yet is what about international holidays? I know that Mother's day here is not the same day as Mother's Day in the UK etc.