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Thread: Best app development for startups

  1. #1
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    Best app development for startups

    The difference among Startups and Established Brands are too evident and numerous to ignore or list down.

    Having worked with both, we realize first hand that both the entities are diverse not just work or culture wise, but the difference also seeps into their business model and their beliefs in terms of deliveries.

    While on one hand reputable brands, with their lack of funds and lower go-to market time, focus their attention on the app quality, Startups usually search for faster time to market and supreme quality at low development cost.

    This difference in idea gets in a difference in deliverable as well, especially when it comes to the delivery of a software that is an extension of the brand, showcased on a platform retrieved by millions of users.

    In this article, we will see the different challenges app development for startups gets with it. And will give you a method of how to go about with the mobile app development process as a startup.



    Startup’s Mobile App Development Challenges
    Challenges related with developing apps for startups

    Low budget
    Startups typically come with a limited budget and even within that limited budget, they have to divide the funds between research, development, launch of app on the stores and its advertising after it is made live. This deficiency of budget is the number one reason behind the brands not spending in a mobile app development company for startups.

    Faster time to market
    Startups are more frequently than not in a race to come on top of the competition in the market. And in that respect, they end up regarding at white label solutions because it’s easier than developing their custom software development, even if it means receiving a low quality product.

    Lack of a market research team
    Since in maximum cases, startups are made of a team of 2 to 10 people, the chances that they would have a team specializing in finding the mobile app solution for startup is minimum.

    This lack of a research team makes it problematic for them to find out more about their customers.

    Lack of app promotion ideas
    Stating the low budgets, the biggest problem that occurs when it comes to mobile app development for startup is limitation in terms of app marketing or advertising once it is launched on the stores.

    Now that we have looked into the different tasks that the small and midsized business (SMBs) face when it comes to investing in mobile app development for startups.




    Road map of App Development for Startups


    Recognition of Customer’s Pain Point-
    A detailed understanding of the problem and the customer’s pain is the first step that is to be followed by both startups and well-known brands. In case you don’t have the support of a team that would grip the market research part for you, invest in a startup custom software development company that understands the worries of a market.

    Come to think of it, if you don’t know the primary problem, how can you even consider designing a product which provides an applicable solution to its consumers?

    Identifying your customer’s problem and then working on developing a solution that cures their pain is what that takes you miles ahead of other challengers.

    As a business owner, your ability to determine what your audience is struggling with and guaranteeing them that you frankly care about their problems and are ready to help them is half the battle won. In fact, it is the mobile app discovery stage that selects the survival ability of your app.

    In this over saturated market of apps startups, what makes you different is the fact that you realize the “real needs” of your customer and then plan or devise a product or an app which provides to those actual needs. And your additional ability to adjust and adapt to these ever-changing requirements of your audience is what all the more gives you a competitive edge over other mobile app builders.

    In core, it helps you define a clear aim and mission for your mobile app.

    Wire-frame your App
    Now that you know that your app is well known by its customers and is suggesting interest, my next advice would be to wireframe your mobile app.

    A wire-frame is a structural design of your app that diagrammatically express the objects on the screen and its possible functions. It has become that phase that you can’t skip from the app development process.

    In common language, it’s more like a plan that designers draw before creating a house or building or you can call it your app’s skeleton.

    Key advantages of wire framing your mobile app-

    You will receive a clear idea as to how your mobile app will look like and how it will work.
    Provides you with a visual design as to how diverse elements (like buttons and menu) will appear on each screen of your application and how the user will navigate through it.
    Any bugs that influence later pose a problem can be removed in this stage.
    It also gives a chance to update and add more features in the app if you feel like, to ensure the best usability.
    Designing your App-
    In your case, where you l maybe take some time before redesigning your app, you will have to ensure that it is proper the first time on. With that respect, now is the time to put all the research complete till now to use and translate your tested wireframes into final designs.

    Keeping in mind all the comments and feedback of the users, you now know how you need your mobile app to look and feel like.

    Designing plays a vast role in the success of an app.

    For instance, see Apple, the whole business and culture of the tech massive spins around design excellence
    Your mobile app design should focus equally on the user experience. A good app design without user-friendliness is no good and will ultimately struggle to form its foothold in the market. Simplifying the journey of your user on your mobile app is WHAT design is all about.
    If you are not short on budget, spend in a team of app designers and developers for startup. But at the same time, what helps is knowing what all elements are currently totaled in the list of mobile app UI Design trends.

    Build an MVP
    As a startup, you cannot give in to the very common misunderstanding that most people tend to hug to be that you need a perfect version of your product to be displayed to people. There are a number of advantages that come related with the development of MVP in startup ecosystem.

    We should not forget that all the popular apps or products that we see in the market today have gone through hundreds of inventions and have evolved over a period of time through the consistent customer feedback.

    The minimum sustainable product is the essence of your app which thinks only on the core features and solves the core problems of your potential customers. In short, it is the simplest and reasonable version of your app idea.

    It’s an idea wherein a rough prototype with “must-have features” is rolled out to help us get the true feedback from potential customers and retail partners. It creates a great tool to validate your mobile app and also informs us about the aspects that need to be worked upon.

    Monetization
    As a startup, it is of prime position that you have a proper monetization strategy in place. As while reputable brands can afford to give user engagement a greater importance than monetization, you don’t have the same perk. So, ensure that when you are in talks with a team who has indorsed itself as a team of App developers for startups, you clear your aim to make money off of your app, straight away.

    In order to achieve this, you will have to know which app monetization plan is best suited for your mobile app, yourself. Dependent on your mobile app concept, there are a number of methods that you can choose from – in app advertisement, freemium apps model, etc.

    Deploy and Promote your Mobile App.

    So close to seeing your idea manifest. High time to put on your thinking hats to devise a perfect marketing strategy now.

    Needless to say, your marketing plan should be focused, realistic and specific to your target audience. Don’t expand your marketing budget at this stage on uncharted territories. Focus your attention on promotion medium that will get you definite result.

    With that said, here are some sure shot ways to promote your app-

    1. Social media marketing
    2. Public relations
    3. Email marketing.
    4. SMS marketing.
    5. App Store Optimization
    Since we are on the topic of app advertising, here is what even Wikipedia won’t tell you about making apps viral.

    Now that you have looked into the detail of the app development phases that also act as the roadmap for your business, it is time to act on them. Echo innovate IT- offshore development center team made of app designer and developer for startups, today.
    Last edited by echoinnovateit; 10-08-2018 at 02:36 AM.

  2. #2
    Join Date
    Sep 2018
    Location
    Jessore
    Posts
    29
    Thank you for posting such a good topic. . Actually, I was more confused about app development issue. Now, my confusion has been clear and I hope it will be a guidline for me.
    Thanks again

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