The need for businesses to target customers on mobile devices is fixed at this point. The question is no longer if they would do it but how. A business that require to appeal to mobile-based customers has three choices:

• Build a responsive website,
• Develop a native app
• Create a progressive web app (PWA)

Mobile websites are fast and easy to get to, but they tend to be less pleasing in terms of user experience. Native apps provide the best user experience, but they are limited to definite devices and have high barriers to adoption. Native apps need a download, which means producing considerable buy-in from consumers first and losing the benefit of instinct behavior. Echo innovate IT – mobile app development company offer a service to build native and progressive mobile app in reasonable rate .Sitting between these options is the latest mobile solution: the PWA. It combines the top elements of mobile sites and native apps while justifying their disadvantages.

What Are Progressive Web Apps?

• A progressive web app is a mobile app provided through the web. It functions like a native app, due to the use of an app shell that permits for app-style signs and navigations.

• The main change is that there is no need to download it from an app store. It runs, independent, right in a web browser. With the help of service workers, a progressive web app is able to load immediately, even in areas of low connectivity. With the help of pre-caching, the app stays up to date at all times, displaying the best latest version upon launching.

Progressive Web Apps Are Efficient and Economical

• PWAs are more effective than native apps. They work on-demand and are always open, without taking up a smartphone’s valuable memory or data. By selecting to use a PWA over a native version of the same application, users consume less data (as is the case for the Twitter PWA).

• However, this doesn’t mean users want to sacrifice the ease of a native app. They are still able to save the Progressive Web Apps to their home screen -- it’s installable without the difficulty of a real download.

• This not only highlights the development in user experience but also the earlier issue of consumer buy-in. Users must make a sensible decision and even a commitment to download and have a native app. Uninstalling that app is an correspondingly final decision.

• As compare to, clicking a simple link is an easy task that requires very little concern, little data storage on your device, no lengthy download period and no installation.


• From a developer perspective, progressive web apps are also more cost-effective. They are faster to construct and update. You can also generate one version of the app, and it displays effortlessly and identically on all devices.

• Rather than the segmented market of native mobile apps -- where businesses required a separate app structure for Apple devices -- PWAs are combined to work on browsers that are common to all devices. Better yet, they cost efficient to develop than a native mobile app.

Progressive Web Apps Are the Future

• When native apps first came to market, people couldn’t get sufficient of them. It transformed the way consumers interact with their mobile devices and with brands.

• The latest trend, however, shows that people are turning away from apps. Conferring to comScore (via TechCrunch), the majority of consumers download zero apps per month. So in order for a native app to be successful, it needs to be brilliant, which is a tall request for a business app.

• While introduced in 2015, PWAs have gained fame this year. Google, Apple and Microsoft -- the three main ideals in terms of native app distribution -- are all driving the conversion to PWAs. Because of their integral flexibility, PWAs are the best way to stay ahead of the turn in the mobile industry.

• From Twitter to Starbucks, PWAs are demonstrating that any business can make major gains with this technology. More precisely, Tinder saw load times cut in half compared to its native app. This controlled to longer session times, more messages sent and more swiping. And with a PWA, users could access Tinder from either mobile or desktop devices, growing the targetable market.

• Users of Pinterest's PWA expend 40% more time on the site compared to the previous mobile website. Ad income rates also increased by 44%, and core activities shot up 60%. Flipkart saw 60% of customers who had uninstalled their native app return to usage the Flipkart PWA.

• Lancôme saw an 84% decrease in time till the page is communicating, top to a 17% increase in adaptations and a 53% increase in mobile sessions on iOS with their PWA.

Progressive Web Apps Are a Mobile-First Approach

• If you’ve been holding off on building a responsive website or a native mobile app, you are actually at an exclusive turning point.

• Several established businesses have already gone through the flexibilities of building out a (native) mobile experience for their customers. But a good PWA productively changes a company’s mobile site, its native app and maybe even its desktop site.

• In other words, it’s a mobile-first method to joining with your customers.

• If you don’t have a known mobile presence yet, you can mostly skip those steps entirely and go directly for a PWA.

• It will let you to build out an experience with mobile as its starting point. Superior companies that have developed their mobile presence early on will ultimately have to transfer their mobile presence to progressive technology.


Major products are moving from native apps to PWAs, and it’s easy to see why. Both mobile sites and native apps offer advantages and disadvantages, and PWAs are showing to be the best of both worlds for businesses. Better and better things await as this technology continues to develop.