Mobile app costing is a task not many companies are adequately equipped for. In spite of the prominence of mobile and the number of organizations that are realizing its importance, it’s surprising how little is understood about what it takes to construct a fully functional, user-ready mobile app. The result of this knowledge gap is that many undervalue – often significantly – the time, resources, and budget they require in order to build a useful product. In our experience, the largest mobile app budgeting mistakes people make are:

1. Ignoring backend development/infrastructure requirements
2. Misunderstanding the huge differences between apps and websites
3. Failing to consider the cross-department connection required for delivery and ongoing success
4. Not sufficient marketing budget to promote and educate customers about the mobile app
5. No plan for updates to meet customer demands after the early launch


The rate of mobile app development ranges on a case-to-case basis, and factors like scope, complexity, feature requirements, and the firm you select to partner with all end up determining the cost of your project. We’re going to discuss each of the mistakes listed above and why these areas essential to be included when creating a mobile app budgeting plan. At the end of this post, you will have a more full understanding of the time, effort, and cost involved in creating an in-demand mobile app.

Ignoring Backend Development and Service Integration

The biggest mobile app budgeting mistake people make is supposing that it is a standalone product consisting of only the screens that users relate with on their devices. The reality is that the user interface of the app is a very small part of a larger machine that lets the app to function.

There is a range of moving parts: the content management system (CMS); the backend infrastructure APIs that handle business logic (cloud-based); and third-party integrations. We’ll look at these in turn:

CMS (Content Management system): The CMS for mobile offers configuration and content services. Don’t think WordPress. Think mobile precise so you can create the best mobile experience. You don’t want to have to republish an app as of an API endpoint change or a backend maintenance window. The mobile CMS should be considered as part of the mobile app: it offers everything from settings, menu details, images and text content to the application.



Backend Infrastrbe culture: Your app will expect a need to communicate with a server to handle actions that cannot be done on-device, which includes authentication, business integrations like booking appointments or requesting updates on status, business processes, notifications, and messages, etc. While you would have considered these as main services you should actually think of them from a mobile context. Your customers don’t want to wait for responses. Mobile-specific services that are extremely responsive are the only true solution in today’s world.

Echo Innovate IT, describes the backend infrastructure as “a critical piece of mobile app development because that’s where the value is. An app in itself is nothing if it doesn’t operate the right data in a timely fashion.”

Third-party Integrations: You don’t want to develop everything from scratch so look for third parties that provide best of breed solutions for point problems. Push notifications, Analytics, Authorization, and Authentication are just a few items that must be considered.

Several make the mistake of considering only the front-end when determining a mobile app budget. By doing this, they are ignoring the largest cost factors, which usually lie within the backend infrastructure and integrations that aren’t immediately visible.

We can determine this using everyone’s favorite example: Uber. First of all, Uber actually has two distinct apps. The first is what the users see that permits them to order the service, manage their accounts, etc. Another one is the app the drivers use. Even if it were only a single app, the amount of backend infrastructure and integration the app needs to function would surprise many. You have the location and map components; a payment/transaction system; dynamic pricing model created on demand; and much, much more.

Just take a look at Uber’s failure of their tech stack. Applications that need this kind of infrastructure are expensive to build and scale: Uber’s initial funding was 1.5 million USD, with much more capital acquired through follow-up stages.

While Uber is a complex example, it does establish the many facets required for an app to work that many don’t consider when developing a mobile app budgeting plan.

Thinking Mobile Apps and Websites Aren’t Much Different


Not only do apps need the backend infrastructure, all of these different components essential to be integrated and work together in order for the application to function. Guaranteeing that all of the moving parts – the front-end, CMS, third-party services, the backend – work together effortlessly requires a lot of time and effort; much more so than a website. The more complex the project is, the more time and effort is complex; therefore the more it will cost.

In almost every case, the infrastructure will essential to be built. Existing services that were not originally designed for mobile are insufficient. Internal and legacy systems will likely essential to be recreated to support mobile.

The trap many organizations fall into is considering that their current services are good enough.

Failing to Consider Cross-Department Involvement

The familiar saying, "it takes a town," couldn't be well-suited for versatile application improvement. Much like there is assorted variety in the specialized segments required for an application to work, there is a requirement for attachment crosswise over inner groups for the application to be fruitful. Advancement is just a single piece of the image.

For an average shopper confronting application, you should include an assortment of business capacities: IT, designing, showcasing, deals, and any significant partners. Effective items will have an interior hero, however, that individual isn't the main colleague should be included.

Promoting and deals are additionally expected to drive client securing and development, and for different undertakings relying upon the idea of your application. For instance, if your adaptation plan depends on publicizing, you have to offer to promote space. On the off chance that you plan on doing any in-application showcasing or advancements, your promoting group should be included.

While the level of inclusion will shift contingent upon the idea of the item, its objectives, and its highlights, cross-departmental exertion, and coordination are vital to the accomplishment of your versatile application.

Lack of Marketing Budget

Quickly addressed above, advertising will assume a key job in driving client obtaining and development. The application advertise is exceedingly aggressive, and like some other item or administration, your portable application should be advanced with the goal for it to be effective. Very regularly, the advertising capacity is an idea in retrospect.

The expense of showcasing your portable application ought to be viewed as from the get-go in the process when you are figuring out what your prosperity measurements will be. Would you like to drive a specific measure of income in the initial half year? Will you measure accomplishment by a specific number of application downloads or clients in a specific time span? Will client commitment with the portable application at the level you anticipate?

Objectives are fundamental, however, the promoting spending should be similar to these objectives. In the event that you intend to gain 15,000 clients in the main month, it is profoundly far-fetched you can hit this objective without paid advancement of the item. While you might not have correct numbers, you have to attract a line the sand so you can benchmark, evaluate, and refine.

Customer Demand for Constant Updates

Continuous delivery is an important part of continued success for any mobile app. Users are demanding, and with mobile technology evolving quickly, you can’t expect to hold and delight users with a “set it and forget it” mentality.

As this is a continuing approach, he needs to support it should be accounted for when planning a budget. Again, the numbers may not be exact at the outset, but evolving a longer-term strategy with a product roadmap (phased approach, roll-out plan for new features, etc.) will give you a good idea of the effort and resources essential.

Know How to Budget For Your Mobile App

The five points discussed above are all main mobile app budgeting factors. Yet they are often completely absent when budget proposals are being created, even though they typically suffer the highest cost. If you haven’t considered them, you have only budgeted for a small portion of your project, not a fully functional, maintainable mobile app.