Hi and Welcome aboard...
From a quick glance at your website, I assume that you are targeting London and nearby areas. Try to target your 'service names + location' and you will easily gain relevant traffic to your website. Use a keyword tool to identify such popular keywords and optimize your pages according to. Choose wisely the tactics and in long run you can gain top ranks for 'cosmetic surgery' and similar high popular keywords.
I could see you have posted the same questions in other forums too.. So you might have got many different opinions.
Anyway, this article can tell you ways to optimize your pages:
http://www.hobo-web.co.uk/seo-blog/index.php/diy-seo/
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