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Click through rate in the algo?
Guys, while reading through G's patent application (exciting I know), I came across a bit that made me pause for a minute.
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Well, it does make sense to include that in the algo. After all, G needs to give their customers what they want. If G notices that 99.999% of the time and results from "domainx.com" are not clicked, that's a pretty good indication of a problem with that site (spam, bad layout, slow load, etc.). G actually uses user behaviour to detect problems.
Persoanlly, I avoid any results from about.com. The amount of advertising drives me nuts and it's almost always *almost* what I'm looking for - not the exact fit. But this is just another reason the meta description is so important. By not including it you risk your site being passed over for sites that do. It may not hurt much short-term, but you'll definately feel it in the long run if your domain gets devalued becuase nobody ever clicks it.
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But wouldnt this just open the algo up to fraud? I guess if its only a small part of it, then maybe not, but it seems to me that in a competitive niche, someone might decide to just have a bunch of people regularly search for that term and click on their site. It doesnt seem smart to me... but then again, I am no G engineer.
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IMO - it certainly is not a *big* part of the algorithm... (if it even has any weight)
automated programs can click on your site from the SERPs all day (from random IPs) and i'm pretty sure it wouldn't make a difference one way or another. or, automated programs could click on every SERP but your competitor all day, and i'm pretty sure your competitor wouldn't be affected either. **note: obviously i have not tried this, but i assume other people have** |
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Well, I suppose they could compare results from people with the G toolbar installed to make sure the % look even (or even look at Alexa for that matter). Also, if a site *suddenly* gets 10K visits through the 8th page of the SERPs, that may look a litle fishy...
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don't wanna bring this too far offtopic - but the G toolbar is SOOo shady.
i'm sure it can keep track of time spent on pages, bookmarks, pages visited and probably a whole load more... now, with google analytics, they'll be able to see referrer traffic and the most intimate details of any site... |
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I heard that in Adwords the CTR are evaluated to position... so is that too new... or ?
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Search Engine Marketing India "With a Virtue of being Practical...!!!". DD:"If you can't explain it simply, you don't understand it well enough." |
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Search Engine Marketing India "With a Virtue of being Practical...!!!". DD:"If you can't explain it simply, you don't understand it well enough." Last edited by kichus; 12-21-2005 at 01:41 PM. |
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