I suppose we need to build a really killer FAQ to legitimize this new site of ours and to have something to point the newbies to when we're to fried an explaining why BLs are so important (or even what they are for that matter!). And to get some real killer quality content up.
This is the prelude to the actual FAQ to get ideas out there and to make sure it is as complete as posible. And to debate some of the finer points so what we posts isn't rubish. So let's get started...
What is this SEO stuff about?
SEO or Search Engine Optimization is the process of making a web site most receptive to what the search engines want to ensure a high position in the SERPs.
The highest positions in the SERPs bring in the most traffic to your site, which in turn should lead to more conversions and more money. Yup, SEO is about money!
What is a Search Engine?
A search engine is a web site that uses spiders or bots to crawl or retrieve information from other web sites and sorts and indexes that information in a database so that a user can type in a search phrase and quickly locate web sites relevant to their query.
The 3 biggest search engines are Google, Yahoo! and MSN.
What is a SERP?
SERP stands for Search Engine Results Page and is the list of web sites returned after inputing a search query.
How do Search Engines determine what sites are relevant to my query?
Well that's the trick! Each Search Engine uses it's own method of calculating relevance. Each one places different weights on both onpage and offpage factors and then uses an algorythm to sort the results and determine the SERPs.
You may visit seomoz.org for a comprehensive list of Search Engine Ranking Factors.
What does "onpage" mean?
Onpage factors are the elements you have the most control of that are actual parts of your web site. This includes the code, site structure, use of heirarchy, outbound links, etc.
What does "offpage" mean?
Offpage factors are methods of gaing SERP position that are not part of your actual web site, most notable inbound links.
What is PR?
PR is a system Google (and only Google) uses to measure the quantity and raw power of links going to your web pages. PR does not directly influence the SERPs and has very litle practical use for anyone that understands how it actually works. You may learn more about PR in the original Google Whitepaper written by Sergey Brin and Lawrence Page, google's founders.
How important are links?
Links are critical to the success of a web site. How you set your internal site structure can have a big influence on your SERPs. Who you link out to can potentially harm your site if you link to a "bad neighborhood" and inbound links give your site more credibility in the SEs making it place better in the SERPs.
What is a BL?
BL stands for backlink, or links that point back to your site from another site. Also called inbound links.
What are reciprocal links?
Reciprocal links are when you link to someone's site and they link back to you.
What is anchor text?
Anchor text the the text between the <a> tags in the code of the document. Anchor text often gives the SEs information about what the link is to. For example:
<a href="http://www.seorefugee.com">Search Engine Optimization Forum</a>
Where the words "Search Engine Optimization Forum" are the anchor text.
What are KWs?
KW is short for keyword. Keywords are the terms you want to rank well for in the SERPs. Usually KW reffers to a phrase, not a single word.
What is this BH and WH stuff about?
Often, tactics are reffered to as either White Hat or Black Hat depending on if the tactics comply to the SEs guidelines or not. Most SEOers are some shade of gray.
The SE guidelines can be found at Google, Yahoo!, and MSN.
I have to go meet family for Thanksgiving. This is not done! We are not finished! Anyone want to pick up where I left off? Or critique some of what I posted?
TO BE CONTINUED!