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Thread: What is Google's "EAT" algorithm?

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    What is Google's "EAT" algorithm?


  2. #2
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    E-A-T is not an algorithm on its own. ... So while E-A-T is not a specific algorithm, Google's algorithms look for signals both and on off-site that correlate with good or bad E-A-T, such as PageRank, “which uses links on the web to understand authoritativeness.”

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    E-A-T is not an algorithm on its own. ... So while E-A-T is not a specific algorithm, Google's algorithms look for signals both and on off-site that correlate with good or bad E-A-T, such as PageRank, “which uses links on the web to understand authoritativeness.

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    E-A-T stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much trust it should place in a brand or website. Google wants to give its customers (search engine users) the best experience possible, so it only wants to promote websites that it fully trusts.

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    E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines.

    These guidelines are used during Google’s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those pages to Google.

    The raters’ feedback is then benchmarked and used by Google to improve its algorithms. E-A-T serves as Google’s criteria for these reviewers to use to measure the extent to which a website offers expert content that can be trusted.

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    E-A-T is not an algorithm on its own. ... So while E-A-T is not a specific algorithm, Google's algorithms look for signals both and on off-site that correlate with good or bad E-A-T, such as PageRank, “which uses links on the web to understand authoritativeness.

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