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Thread: Optimize for Search Engines or Users?

  1. #1
    Join Date
    Nov 2005
    Columbus, OH

    Optimize for Search Engines or Users?

    Over the years a lot of SEOs have gone back and forth over this legendary question:
    “Do you optimize for search engines or users?”

    From my SEO point of view, it’s a ridiculous question.

    We like to ask leading questions, and this either or type question is extremely prevalent in our daily lives:

    • Do you take the red pill or the blue pill?
    • Do you cut the red or green wire?
    • Do we go left or right?
    • Nikon or Canon?
    • Chevy or Ford?
    • Pepsi or Coke?
    From an SEO point of view, can you see what’s wrong with all of these questions? They’re written to suggest that you only have two choices, when in fact a creative SEO will be able to come up with a lot more than two answers. SEO is usually not constrained by physical limitations of the real world, as in the questions above.

    The most obvious answer to the question is that you optimize for both. The two choices given in the question are not necessarily mutually exclusive, that assumption is inferred by the question. Challenge your assumptions!

    Other answers could be:
    1) Test and see which wins
    2) Take sections of your site and focus each section on either engines or users.
    3) Create a similar site and write it the other way, then refer to #1.

    You see, even with a question that started off with what appeared to be only two possible answers, within a few seconds, we’ve expanded to many more possibilities. With some more creativity, you can probably come up with a larger selection.

    So next time you’re asked a leading question, take a moment, challenge your assumptions, then deliver your creative SEO answer.

    Read more at ReubenYau.com…

  2. #2
    Join Date
    Dec 2009
    You could take it to an even more basic level. Lets assume that you are given just those 2 choices, i.e. optimise for search or for customers. Actually, the best option is to do a bit of both. Split your time.

    The highest ranking websites are useless if they do not sell anything. Successful websites are more concerned with conversions and revenues than just getting traffic. But you can work towards both at the same time with onpage SEO that caters for both the clients and the sales departments needs.

  3. #3
    Join Date
    Oct 2019
    Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.

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  4. #4
    Join Date
    Feb 2020
    SEO means Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines' organic results. It is a great way to increase the quality of a web site by making it user-friendly, faster and easier to navigate.

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