Closed Thread
Results 1 to 6 of 6

Thread: disadvantages of email marketing

  1. #1
    Join Date
    May 2011
    Location
    fl
    Posts
    22

    disadvantages of email marketing

    1. Deliverability. Difficulty of getting messages delivered through different internet service providers (ISPs), corporate firewalls and webmail systems.
    2. Renderability. Difficulty of displaying the creative as intended within the in-box of different email reading systems.
    3. Email response decay. Email recipients are most responsive when they first subscribe to an email. It is difficult to keep them engaged.
    4. Communications preferences. Recipients will have different preferences for email offers, content and frequency which affect engagement and response. These have to be managed through communications preferences.
    5. Resource intensive. Although email offers great opportunities for targeting, personalisation and more frequent communications, additional people and technology resources are required to deliver these.
    For complete details, visit the link : http://www.davechaffey.com/guides/email-marketing-strategy-guide/advantages-disadvantages

  2. #2
    Join Date
    Aug 2015
    Location
    Mountains
    Posts
    2
    I find the whole process really frustrating. They say the best way to really build momentum is to build an email list.

    To do that you need website traffic, which is this vicious cycle of getting traffic, getting a few subscriptions and cycling over and over again.

  3. #3
    Join Date
    Mar 2015
    Location
    Raipur, Chhattisgarh
    Posts
    88
    As I know the major drawback of email marketing is requirement of continuous engagement, very costly, problem of many unwanted emails and one more points is that email marketing also work against the business if not use properly.

  4. #4
    Join Date
    Apr 2015
    Location
    USA
    Posts
    104
    I think with email marketing it can take a while to see results or response from users.

  5. #5
    Join Date
    Oct 2014
    Location
    india, gurgaon
    Posts
    38
    Really Nice Information about Email marketing.

  6. #6
    Join Date
    Jul 2015
    Location
    Australia
    Posts
    41
    Disadvantages of E-mail marketing includes delay in delivery and responses to particular request,communication portal preferences

Closed Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts