It’s been a few years coming, but voice search is no longer a thing of the future. With tech powerhouses like Amazon, Google and Apple working hard to make it happen, voice search readiness is more important than ever – especially for local businesses.

Did you know that 46 percent of voice search users look for a local business on a daily basis? Yes, on a daily basis! That means any local business that is not yet voice search-ready is missing out on potential customers. And I’m not talking about the young crowd only; everyone from Gen Zers to Gen Xers are using voice search on the regular.

The Convenience of Voice Search
Ever since we began interacting with technology, we’ve been constrained by the screen. We’ve always needed a way to tell our computers, tablets or smartphones what we need them to do for us. But with voice search, typing is not necessary anymore, making screens almost obsolete.

Anyone can use voice search, from kids who don’t yet know how to read – but are perfectly capable of asking Alexa to read them a story or play them a song – to the older guys who may still be in denial about needing reading glasses.

The best thing about voice search is that it’s everywhere. If you take a look around you right now, I can guarantee you’ll find at least one voice assistant. It could be Siri, the Google Assistant or Bixby on your smartphone, Alexa on an Amazon device, Cortana or Siri on your computer… and let’s not even talk about smart speakers, which are only getting smarter by the minute.

Voice search is not only easy to use, it’s also convenient. It was only a matter of time before it started a revolution in the local SEO industry and beyond – from ecommerce to light switches. Needless to say, voice search readiness has never mattered more for local businesses.

Voice Search + Local Businesses = Perfect Match
Like I said before, people of all ages are comfortable using voice search on a regular basis. In fact, 58 percent of consumers said they have used voice search to find local business information within the last year, with a large percentage of them using voice search every day.

According to a study by BrightLocal, 76 percent of smart speaker users perform local searches at least weekly. Consumers also use voice search to find additional information on local businesses they already know about.

If you’re curious to know if a particular business is voice search-ready, just ask your smartphone! Or better yet, take our voice search readiness test. It’s groundbreaking, easy to use and extremely helpful for any local business.