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Thread: Google WebSite Optimizer Beta Version is Launched

  1. #1
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    Talking Google WebSite Optimizer Beta Version is Launched

    happy news to all Adwords Advertisers... Google launched a new tool - Website Optimizer (Beta) - to help you for testing various Landing pages and see which one is getting better Conversions.

    You can read more about website optimizer here....

    Search Engine Marketing India "With a Virtue of being Practical...!!!".
    DD:"If you can't explain it simply, you don't understand it well enough."

  2. #2
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    Anybody tried it already? Does it also make sense for optimization for organic results? I'm a SEO, I do not buy rankings, I optimze pages to get them!

    Tadeusz
    Last edited by onreact.com; 10-19-2006 at 05:25 AM.

  3. #3
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    Actually as I could understand... once we gave the testing pages in to the tool.. google starts testing those pages with a portion of our traffic and gives the reports...

    It can be just altering Each of your Testing pages as Landing pages from Adwords Campaign and build reports on according to those details...

    So am not sure whther this option will be there to test using this tool... And there are logical difficulties also...

    Organic Results we can't select the Landing pages, since Algorithm does that...
    Search Engine Marketing India "With a Virtue of being Practical...!!!".
    DD:"If you can't explain it simply, you don't understand it well enough."

  4. #4
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    I don't think that this tool will help much in Organic search. We can't implement the results we have got out of paid listings.
    In PPC we select the keyword and landing page. The effectiveness of the analysis depends on the keyword and landing page combination that we select.
    Consider my site is about porn. The PPC keyword I selected is software and the landing page is talking about live webcam. Google will think it is related with the keyword so it will approve your campaign. Can you really think that the result got out of such PPC will help in optimising for natural search listings?

    With regards,
    Mandar Thosar

  5. #5
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    This has nothing to do with organic. It's for PPC only and uses a javascript pull mechanism (similar to adsense) to display different titles, body copy and images on your landing page, then monitor's the CTR and conversions to find which individual elements and combinations work better. I signed up a couple of sites to be beta testers, but haven't heard back yet. If I do get accepted, I'll post up some more info.

    If you've never done A/B split testing but always wanted to, this is a godsend. It gives you all the functionality so all you need to do is manage the account like you would an adwords campaign.

    This has the potential to boost adwords revenue for Google because as advertisers tweak their landing pages and increase conversion ratios, they're able to raise their max CPCs.
    Find your company listing on Manta.com and claim it for free - upload a logo, add detailed info, contact info and (seo friendly) links

  6. #6
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    I have never heard of this tool before, it looks interesting. what else can it be used to track?

  7. #7
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    Website Optimizer tool is best for Adwords advertiser as per my experience....its a new tool and provides good stats regarding your website ....

  8. #8
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    Though new I think this tool would benefit a lot of adwords marketer to save up on their campaign and yet get better conversion.

  9. #9
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    Is it free? From where can i find it tutorials...

  10. #10
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    From my understanding it helps only for PPC. Any one used it for SEO ?
    how its help for SEO. let me know if you guys has some idea

    Cheers
    ---
    Last edited by Wit; 09-29-2010 at 04:04 AM.

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