Darn long title
Today's a good test for my business to see how the long tail/"spamming the SE's" with expansive relevant keyword phrases and geo terms works/DD method with lots of town names in the content works/ for a local business/service.
We had a killer day off of Email contacts into our business off our web site for our business. We had about 22 contacts today. Last year's average was about 8/day.
We had a killer day for the most effective search terms--the long tail search terms that include a relevant geo term and relevant business terms. We had 75 of those terms versus an estimated average of about 30/day last year. We had about 160 search visits to the site so that percentage is high--almost 50% of searches versus typically about 30-33%. We had pretty high overall traffic for us--strong # of visits/above average.
Typically, over time--whenever we get an overall spike in traffic we have very strong sales. Like many small local businesses/a large part of the sales come delayed after the web visits.
So it will be interesting to see if the sales follow this spike in most highly relevant traffic.