For some time there has been a nagging problem that has impacted local search wherein address information for various businesses has been showing up with wrong addresses either in an authoritative onebox for a business or a plusbox.
These problems show in organic searches......and Google has led webmasters and business owners/site owners to turn to the Google Local Business Center to try and make corrections. But efforts to correct the wrong addresses haven't worked. The crescendo of complaints has consistently risen.
But a correction mechanism hasn't worked till today. Mike Blumenthal, at his blog today reports that Google has instituted an address correction button that will enable webmasters and business/site owners to correct addresses.
I've assisted Mike in this effort, but boy did he carry the heavy load on this issue. We've gotten commentary from Bill Slawski here at Seobythesea in trying to ascertain how these bad addresses keep populating the plusbox.
At one point Mike described "5 (not so ) Simple Steps to correct" this erroneous address information here at SearchEngineland. Additionally he had responded to a number of the poor complainers at google groups for business owners who were faced with this problem. Per Mike's blog of today there had been 75 such complaints in the last 45 days.
I'd tried to help one group with this vexing problem for several months. Not only had the group first reported the problem in November of '07, had gotten a single hopeful comment from one of Google's commentators at this group that they may be able to address the problem, but had never had the problem corrected. I zipped off an email to them today referencing Mike's blog article.
In any case, this should quietly resolve this algo enigma, and problem for business owners going forward.
Congrats to Mike. He tackled the problem, aired it in his own blog and at SEL, got Bill Slawski to address the issue, commented at Google Groups, and most amazingly suggested the "correction button" that google has now incorporated into the Google Local Business Center.
Very impressive both with regard to addressing the problem and then kudo's to Google for instituting a "fix".