http://www.redherring.com/Article.aspx?a=14690&hed=Microsoft+Unwraps+Fremont+&sector=Industries&subsector= Computing
Unlike Google Base, which seeks out anything from the public including manuscripts, songs, favorite recipes, as well as items for sale, Fremont focuses tightly on classified ads.

“Google Base is quite confusing,” said Mr. Wiseman. “We are just about classified ads and community. Google Base is more of an open data store.”

Mr. Wiseman expects Fremont to launch publicly next year.
Hearing trust discussed by a company known for the infamous Holloween Papers and the use of FUD tactics is a bit unsetling. It's also interesting that MS is following the crowd... again.