There is some complexity to it, which I think makes it difficult to understand what they are doing completely.

When you say that some of those may not be “universally applied” I think I agree with you completely.

For example, it is quite possible that a search for [hotels] uses different ranking algorithms than a search for [animal rehabilitators]. The rehabilitator’s search shows snippets from web pages mixed in with results. Does that signify something going on that isn’t happening with the hotels’ search.

Your depth of information is always great. Of importance, as you have noted before, it is critical to get a sense of which and how many of the patents, or parts of patents have been applied. That is the next and important step.

Currently, I’m not sure a lot of the aspects of the patents have been applied….or more possibly, universely applied.

Either that…or the complicated nature of the G Maps ranking algos is so complex it is difficult to decipher what exactly seems to have the most impact.

Great work, though.

Dave