OK, that sounds a bit over the top for a site with SEO in its name so I’ll clarify. I did not mean Search Engine Optimization, as we know it, is dead. Nor did I mean to say that SEO has become Search Engine Marketing, Online Marketing or anything else. No, what I meant was, SEO is finished, kaput, sleeping with the fishes, in a word, DEAD!
I came to the realization while preparing for my 2000th post in our forum. As a person who has never considered himself an SEO, I began to wonder how I managed to reach this milestone. Certainly many of my posts qualify as off topic or mindless drivel. Nevertheless, buried in the slag heap there have been a few gems. And some of those gems have been valuable to our members as they pursue SE… umm, whatever it is they do.
And, that’s my point. Nobody here does SEO.
What we do is run forums and businesses, promote products and services, and provide information and entertainment. Few of us actually have SEO in our job titles (and those who do are constantly explaining to potential clients that Search Engine Optimization really isn’t Search Engine Optimization anymore). Calling ourselves SEOs is a bit like referring to truckers as teamsters in spite of the fact that they’ve never seen a mule team.
I almost believe it was top ten lists. That, instead of optimizing our sites, we were searching for that elusive tenth item to complete a blog post that should have ended with seven. Nevertheless, I find the format irresistible, so here’s my list of the Ten Things that Killed SEO:
Which of those rules won’t apply if Google disappears tomorrow? How are they different from what you would tell an aspiring (offline) newspaper reporter? SEO rules are mostly common sense. Unfortunately, common sense isn’t easy to program into an algorithm, not even for Google.
What we have in common is not SEO but the fact that we live large portions of our lives online building websites, communities and businesses. We’d like to be better at it and we’d like more people to discover what we’ve created. So we’re here asking questions about design, coding, servers, business, installing blogs, managing forums, writing haiku, and – occasionally – Google.
We could call ourselves “unstable people hanging out on a – relatively – stable server” but SEO Refugees is catchier and more to the point. We have, after all, escaped the mindset that our success is dictated by Google’s results and landed on an island that celebrates what we achieve, whether it’s a pastor’s blog, a Vista forum or just a bunch of random crap online.
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