And the search god spoke all these words saying:
I am the god of your search, who brought thee to the land of good traffic, out of the house of the sandbox. Thou shalt use no other engine before me.
Thou shalt not make unto thee a doorway page, nor any manner of cloaking, of any thing that is on your page, or that is on your site, or that is in the coding behind your site;
thou shalt not hide your content , nor serve different versions; for I the god of thy search am a jealous god, visiting the iniquity of the previous owners upon the domain to the 3rd and 4th generations and showing mercy only to those that doth file a re-inclusion request.
Thou shalt not take the name of thy competitor in thine ad text; for thy competitor will not hold him guiltless that taketh his trademark in thine ad text (and may very well sue thine ass).
Remember the page titles and meta tags and keep them unique.
Honour the robots and the spiders with fresh content and inbound links, that thy sites’ days may be long atop the SERPs which the god of search giveth thee.
Thou shalt not let your search results be indexed.
Thou shalt not keyword stuff.
Thou shalt not sell links.
Thou shalt not link out from thine site to a bad neighbour.
Thou shalt not copy thy neighbour’s content;
thou shalt not spam thy neighbour’s blog, nor his forum, nor his contact form, nor his inbox, nor any thing that is thy neighbour’s.
And all the webmasters perceived the thunderings of an update, and the changing of their PageRank, and the voice of the engine, and their rankings sinking; and when the people saw it, they trembled, and stood afar off.
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