PPC Management Archive

Pay-Per-Click Fraud Threatens the Industry

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I recently read an awesome article on Business Week Online about click fraud in the pay-per-click online advertising industry. Having been online myself for over six years, it is something that I’ve known about for a long time, and have actually been snookered into once, a few years back.

The Basics of Pay Per Click Advertising

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Whenever you search the Internet, you usually come across sponsor links that are usually placed on the right side of the web page. You can always get these links to work for your business. These links are called as Pay Per Click and they are used to increase the

Targeted Marketing with Pay Per Click

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  Pay Per Click is an advertising method that gives the advertiser more control. Essentially the advertiser pays a specified amount of money to a search engine or webmaster every time a readers clicks on the advertisement. The amount paid can run from a few cents to a few

Pay-Per-Click Advertising: Realizing the Importance of Paid Search when Marketing Your Business

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In today’s business world, paid search is as popular as yellow pages advertising. Everyone’s doing it, and a business must be everywhere his competition is. Go to any of the top search engines and you will find a way to setup your Pay-Per-Click ads. All of the search engines

Using Pay-Per-Click Advertising for Long-term Income

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Pay-per-click advertising is probably one of the greatest ways to make money on the internet. It is definitely best that you know what you are doing so that you know how to create multiple income opportunities on the internet. In order to create multiple income opportunities, you must know