Geotargeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on their location. This includes country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.
Geo Targeting refers to the practice of targeting visitors online with localized or location-appropriate content based on a visitor's geographic location. Geo Targeting is often deployed by online business for offsite digital marketing purposes, or in order to provide a more relevant onsite experience for each visitor.
Geo targeting is the practice of delivering advertising content within a defined geographic boundary to customers who meet specified criteria. In addition to targeting people within a defined radius, geo-targeted marketing allows brands to hone in on users based on behaviors and demographics.
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