You need to emphasize on the good effects of herbal tea. Elaborate on it and talk about how by drinking herbal tea it will help people lead healthy and a relaxed life.
You have to discuss something interesting about herbal teas and what's special about your products. Like for example, you will make an article about the good effects of drinking herbal teas together with special offers or promos you provide.
You must take advantage of people who have little knowledge about teas and convince them to purchase your products in a natural way. In that way, you will have a good chance of generating traffic to your site with good conversions.
Also, consider the good selection of keywords. This is very important because you will anticipate what users/searchers comes to their minds when it comes to teas.
More important, if I buy something online, the first thing I do is check tp see if the site has a good reputation, if it does not or has no reputation, I do not usually make any purchase on that site, only perhaps if I can not find the item I want anywhere else, but then I would send them a e-mail first, if they do not respond to the e-mail, forget it. This is to say, the main thing is to provide reliable service, when they pay, ship the item imediately, and keep a good "conatct", respond to any requests promptly, etc.It is easy enough to make a fancy web site, and write lots of pretty articles, that make it sound good, but the bottom line is, does the buyer recieve the product promptly. So many so called online stores are scams, and never ship anything. Building a good reputation takes time, I only make purchases at sites that are known to be honest and reliable.
All companies require a business license, whether they sell online or from a brick-and-mortar storefront. Businesses are required to apply for a business license because it provides a way for the government to keep track of enterprises operating in the area and keep track of tax revenue.
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