2018 is finally gone. It was a fun and exciting year for the local SEO industry! We got voice search-ready, we compared citation services, we got familiar with Google’s plus codes, and we made sure we were optimizing Google My Business images according to their latest guidelines. Now, it’s time to ring in the new year and see what 2019 will bring for local businesses.
Will voice search play an even bigger role for local SEO and local businesses in 2019? What about machine learning? I asked some industry experts to weigh in, and I even got them to share a secret or two with you.
On Voice Search
You’ve seen and heard me talk about voice search a lot lately, but it’s only because I’m really passionate about it. I believe that voice search is revolutionizing local SEO and the digital marketing industry. Before you know it, more and more brands and businesses will be found via voice search and will jump on the trend. Local businesses cannot afford to be behind and should be looking at ways to get voice search-ready. A good way of doing this, according to LSA’s Greg Sterling, is to complete information and claim profiles in Google My Business and Yelp.
Michelle Stinson Ross from Apogee Results said that voice search is already critical for local home service businesses. “[A] close second is navigational voice searches for directions to your business or recommendations for your type of business,” she added. Beanstalk Internet Marketing’s Dave Davies had similar thoughts. “Self-driving cars and ‘near me’ terms are going to massively shake up how we find things and how we interact with the world,” he shared.
As for challenges that come with voice search, Brandon Schmidt from YDOP said, “No longer can you be satisfied with ranking second or third for a search; the top spot will get all the attention, traffic and business over the competition.”
I’ve talked before about everything local businesses can do to get found on voice search, but Michelle had some good thoughts on that as well. She said that local businesses need to consider optimizing for voice queries that get customers to their door. Not all keyword rankings are made the same, so it’s not just about optimizing content – it’s about optimizing the right content.
Will voice seek assume a significantly greater job for neighborhood SEO and nearby organizations in 2019? Shouldn't something be said about AI? We requested that industry specialists say something.
Will voice seek assume a significantly greater job for neighborhood SEO and nearby organizations in 2019? Shouldn't something be said about AI? We requested that industry specialists say something.
Optimize Your Homepage. ...
Optimize Your Meta Data. ...
Create a Page for Every Product, Service and Location. ...
Use Local Business, Organization, Product & Service Schema. ...
Claim Your Google My Business Page. ...
Update NAP Citations on Your Website. ...
Add Your Business To Local Directories. ...
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Optimize Your Homepage. ...
Optimize Your Meta Data. ...
Create a Page for Every Product, Service and Location. ...
Use Local Business, Organization, Product & Service Schema. ...
Claim Your Google My Business Page. ...
Update NAP Citations on Your Website. ...
Add Your Business To Local Directories. ...
Setup Social Media Signals. Kids Scooter for Sale UK|Hoverboard Cheap UK|Hoverboard Price UK |segway accessories|
Optimize Your Homepage. ...
Optimize Your Meta Data. ...
Create a Page for Every Product, Service and Location. ...
Use Local Business, Organization, Product & Service Schema. ...
Claim Your Google My Business Page. ...
Update NAP Citations on Your Website. ...
Add Your Business To Local Directories. ...
Setup Social Media Signals.
the growing dominance of SERP features – like image carousels, maps, lists, Knowledge Panels, “People also ask” dropdowns and various forms of local business cards – mean that ranking in Google ain't what it used to be. Your company must also win these featured snippets.
Optimize Your Homepage. ...
Optimize Your Meta Data. ...
Create a Page for Every Product, Service and Location. ...
Use Local Business, Organization, Product & Service Schema. ...
Claim Your Google My Business Page. ...
Update NAP Citations on Your Website. ...
Add Your Business To Local Directories. ...
Setup Social Media Signals.
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