Ever since Google has evolved as the leading search engine in the world, online Internet marketers are constantly trying to make money through Google and its tools. One of those money-making tools is Google Adwords, a direct Pay-per-Click marketing technique provided to online marketers to promote their products to literally millions of relevant clients in a matter of few minutes. However, creating wealth by running successful marketing campaigns on Adwords is not a cakewalk as it takes lot of testing to recognize profitable offers and niches, appropriate tracking methodologies to make you competent enough to save money from being spent on non-profitable keywords and traffic, and some real smart work to enhance and ramp those profits from the existing campaigns. As you continue to read further, we will explore some of the best ways to test, track and enhance our ads and business.
Now that you know testing is a vital aspect of establishing business with Google Adwords, let us dig into some crucial factors that contribute to successful testing.
Before launching a campaign, you should always concentrate on laser-targeted keywords, an excellent Ad copy, and your bid price per day. Remember search engines love your money, so always use keywords that not only get traffic but also a high percentage of conversion, also ensure that you do not spend too much of money per day if it does not fetch you expected benefit. Appealing Ad copies, with eye-catching headline, relevant ad content boosts your traffic. However, testing is in no way beneficial if you don’t track your performance in an efficient way.
After researching, testing your keywords and placing an ad on Google Adwords, it now boils to how you track the performance of your ad, keywords, and Adgroups. The more efficiently you track, the more you can enhance your performance. For the convenience of the marketers, Google provides its own ad tracking software; however, as it is relatively new, using external tracking softwares like linkcounter, hypertracker is recommended some of the best Adwords users. These tools can efficiently collect the data of number of clicks, number of opt-ins or sales, and the dollar amount for all your sales. When installation of a tracking tool is completed for break-even on ads, enhancing the ad takes the priority.
With the help of the data related to keywords, ads, and the type of traffic is collected over the past few days, campaign profits can be boosted by eliminating non-profitable keywords, bidding lower, modifying ad copy, and by creating the same campaign on other search engines like Yahoo & MSN. If Adwords are to be utilized fully, these are few core aspects that should be kept in mind for higher profits.