Analyzing Your AdWords Competition
The first thing that you can analyze is estimating what their quality score is. This is important because a quality score can help determine what they pay and also how high they get ranked.You can do this by looking at their ad and the relevance and by going to their landing page and seeing how relevant that is, in regards to their ad. There are plenty of other things that you can analyze. It’s all about finding someone’s weakness and exploiting it. Some people are emotional when it comes to AdWords.
Some people have huge egos and don’t like to get out-bid and refuse to let anyone out-bid them. These types of people probably won’t be using AdWords much longer. It’s chess. Put yourself in a situation to win. You do this by doing research. Find out what pushes an opponents buttons and push that button. Always remember that you’re using AdWords to make money. This isn’t all about being ranked higher than someone. It’s all about business and you have to do what is best for your online business. Another thing that you can do is find out how serious your direct competition is.
There are competition on AdWords that I won’t really consider direct competition. Some people may be selling something that isn’t that related to you. There may be ads that aren’t really relevant and you don’t have to worry about them. If you’re competing against another affiliate or someone that has a website very similar to yours. Those are the people you want to focus on and experiment with. Try and find out how much they are willing to set for a daily budget. Monitor to see if they have their ads set for any times during the day. People will sometimes try and hit the peak hours. Every Campaign is different and has different competitors and presents different challenges. If you plan on being a real player in a certain keyword phrase, you better know your competition and how to counter-act what they do.