The Election via Google

Author: | Posted in Google, Search News 4 Comments

This time of year it’s hard to avoid the latest most up-to-date polling numbers telling you which political candidate is winning or which party is in the lead. We’ve got political pundits coming out of the wood-work and each one of them has a different take on the whole thing.

Rather than relying on the latest polling data of the undecided voters (has anyone ever met one of these people by the way? I’m not sure they actually exist) I thought it would be interesting to take a look at the election through the eyes of a search engine, namely Google.

Don’t worry, I’m not going to start spouting off my political opinion or interpretation of my findings (you probably get enough of that if you follow me on Twitter). I’m going to go strictly FoxNews on this one (I report, you decide).

The Numbers

The first and most natural comparison is just a simple search for the candidates names:

Since the pure number of results doesn’t really give us an indicator of the sentiment of those results, I decided to see who Google thought would win the election and actually become President.

Up next is a search that as in golf, you’re shooting for the lower total…

Experience (or in this case inexperience) has been a topic of discussion for supporters of both major candidates. What did Google have to say about it?

The Media

Another popular talking point is that the media has been biased for one cadidate or the other depending on which station or publication you’re talking about. To help investigate those claims I made use of the handy “site:” searches combined with the candidates names to figure out who was covered most.

So what do all these numbers say? You tell me! Weigh in with your opinion in a comment below.

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