If you have done any research on SEO, one of the things you have probably seen pop up is that familiar “Google Adwords” term. If you have talked to anyone about boosting traffic to your website, chances are, you have heard about “Google Adwords”. The truth is, Adwords is more trouble and more money wasted than it is worth in most cases!
You see, there are many more cons to using Google Adwords than there is pros. Most people are unaware of how this tool actually works. Many don’t know that it is an ongoing, daily process that has to be attended to in hopes to earn a little bit of money. Don’t get me wrong, some people do make money with Google Adwords, but they don’t make all that they could be making.
It’s Not What You Think It Is!
Many think you just place the money in your account, select a keyword, and you’re all set. It’s not like that at all. It is more like you have to go through pages, upon pages of research to find the keyword(s) you should target. Then you must do more research to find your competitors, see what they are doing, try and do the same, but 100 times better, and then write your ads. Yes, you have to write your own ads and you are only allowed 70 characters. In some cases, that is not quite enough characters to catch someone’s attention, so you will have to be witty about the ads.
Getting on the Front Page of Search Results
Did I mention that it takes quite a bit of money to get yourself on the front page of Google’s search results in the ads section? Yep, that is another con. Whatever your competitor is paying for a click also known as PPC (Pay Per Click), you have to dish out more, or else you will not be above your competitor. Let me explain to you how Google Adwords really works and what must be done to try and earn some money using this tool on your website. Then allow me to provide you with some straight out cons that will show you how using this tool of Google is only throwing your money away.
Understanding the Cost Per Click in Google Adwords
The first thing to understanding how Adwords works and why you shouldn’t use it is understanding cost per click. This is where you basically pay every time someone clicks your ads. The cost you will have to pay will be determined by two things; the keyword you are trying to rank for and your quality score. That’s where it gets tough. You have to pay to keep yourself on the front page of search results, and to do that, you will often spend a ton of money.
Steps You Must Take to Use Google Adwords
When it comes to using Google Adwords, there are a few steps you must take. For someone starting out with their business, this surely isn’t worth the money, time, and effort you must put into it to succeed. We are showing you these steps to show you how difficult it is. Let’s take a look at these steps, so we can show you another reason why you shouldn’t bother yourself with using this tool.
- Create yourself a Google account and find the keyword or keywords you want to target. Then using the keyword or the phrase you for going for, you will need to create 3 – 5 ads that will be displayed on Google.
- Next, you will need to prune the ads to replace anything that has less than a 1% CTR (Click Through Rate). You may have to keep doing this until you find something that you can replace it with.
- Then you wait around until one of your ads sticks out. This can take quite some time. Once this happens, you will then know you have stumbled upon something that grabs people’s attention.
- Take the ad that stuck out and tweak it to make a few different ads. You then test them against each other. You will have to continue doing this over and over.
- To keep your ads fresh, you would have to start this whole process over again in a couple of months.
Trust us, reading it here may not seem like much to do, but it truly is. It takes a lot of tweaking, researching, keyword finding, and more to get the ads just right, on the front page, and making your business money. With that said, we are by no means saying Google Adwords is a scam, we are saying it takes a lot to get it up and going and someone just starting out should not attempt to use this tool. Some businesses earn quite a bit of money from Adwords, but 80% of the businesses will lose money because they are too cocky and think they don’t have to maintain their campaign often.
Understanding Your Quality Score When Using Adwords
One of the main factors that will play a role in the price you will pay for clicked ads is the quality score. The quality score will determine how much you will have to pay per bid on a particular keyword. The price goes by popularity. The more popular the keyword, the higher the price will be. How exactly Google calculates the quality score is not quite known. They some time will drop your score for no good reason and that will definitely hurt your campaign. I do know that a part of the determining is on the position your website stands with the keyword you are trying to rank it on. So, the better your website ranks on the keyword you are using, the cheaper your bids will be. In other words, if your website does not rank well organically, you can expect to pay a lot of money! That’s why it makes sense to rank the website organically to start with.
People aren’t Fooled Anymore
Back in the day when Adwords first came out, people would click the ads thinking they were going to a normal website, not a commercial website. Now people have caught on to this and know that all of those little ads on the right side are paid ads and commercial site. So, most people will stay away from those ads. With people now knowing what those little ads are, that drops your CTR.
Understanding Click Through Fraud
One of the things you will need to understand about Google Adwords is a thing called click through fraud. This is where one of your competitors or maybe someone that just doesn’t like you will sit at their computer and constantly click your ads. Every time they click an ad, you are charged. This will sometimes cause you to get banned by Google and it will definitely cause you to go in the hole and make no money whatsoever. So, this is another con to using Adwords.
Cons to Using Google Adwords
With all of the above explained and you now understand why new website owners shouldn’t use this service, let me give you a run down of some of the cons to using Google Adwords. These cons will be straight to the point.
- It is too time consuming.
- Takes too much research for those just starting out.
- If you don’t maintain your campaign, you will lose money.
- The only place your ad will show up is on Google and no other search engines.
- Every click to your site will charge you, even if the visitor doesn’t buy anything.
- Some competitors will try to bring you down with click-fraud.
- You can quickly go in the hole financially.
- It’s hard to earn money with Adwords if you are a new business or website.
- There are many steps you must take just to get started.
- There is no guarantee you will make anything with this tool and may come out far in the red.
So, that’s the bottom line and why new businesses and website owners shouldn’t lose their money on Google Adwords.